Goal: Identification of new market niches for business development, analysis of opportunities to create growing demand and care from competition.
Tasks:
- Introduction to a new approach to business development "blue ocean strategy" to reduce costs and increase customer value of the Company's products and services.
- Analysis of the effectiveness of the existing strategic canvas, identifying areas that need to be abolished, reduced, expanded and created.
- Analysis of the possibilities of reconstructing the boundaries of the existing market.
- Developing proposals to innovate the value of the company's goods and services for the client.
- Introduction to value innovation technology
- Learn key approaches to managing resistance when implementing change.
- Developing a plan for further action.
Target audience: business owners, top managers.
Duration: 2 days.
Results:
- Developing innovations to grow your business.
- Developing a strategic change plan
- Tactical action plan to involve employees and customers of the company in the implementation of the new strategy.
Thematic plan
- Key concepts and tools
- The "blue" and "red" oceans symbolize industries that exist and do not currently exist. 6 difference factors.
- Value innovation is the simultaneous reduction of the company's costs and the increase in the attractiveness of the company's goods / services for the consumer. Examples of value innovation and differentiation from competitors of successful companies.
- Strategy Canvas Analytical Model
- Analyze the effectiveness of the strategy canvas.
- Model 4 actions: abolish, reduce, increase, create.
- Six principles for developing a blue ocean strategy
- Reconstruction of market boundaries
- Search and analyze opportunities for alternative industries.
- Analysis of industry strategic groups.
- Chain of consumers.
- Additional products and services.
- Functional and emotional appeal
- Trends of the future.
- Developing a blue ocean strategy
- Abolish - reduce - increase - create lattice.
- Focus.
- Divergence (fundamental difference).
- An attractive slogan.
- Steps in developing and implementing a blue ocean strategy
- Visual awakening.
- Research "in the field", testing the growth potential of a portfolio of businesses analysis of 4 tiers of "non-customers".
- Visual strategy fair.
- Risk management
- Embodiment of the Blue Ocean Strategy:
- Organizational barriers.
- 4 barriers to innovation by staff.
- Methods to overcome key obstacles.
- Sustainability and renewal of the blue ocean strategy.
The training program is basic and is adjusted to your specific request. To order a training, please contact us in any way convenient for you.
